Brokering News – Media, Money and Middlemen
Indian media has much to be proud of as a significant part of Indian democracy. But, there is an increasing public disenchantment, not just with its shrillness, sermonising and sensationalism, but with its core value – integrity. News market in India is getting too crowded while the advertising pie is getting thinner. Media houses are furiously engaged in finding new and innovative ways to augment their dwindling revenues. One route to prosperity is passing off sponsored news as professional news – journalism is up for sale and selling of editorial space has become both blatant and institutionalised and neither the print nor the electronic media are immune to the malaise.
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